Recap on the Social Media and Pharmacy Academia Webinar

Presenters for the TiPEL Webinar on Social Media and Pharmacy Academia

Presenters for the TiPEL Webinar on Social Media and Pharmacy Academia

Recently, AACP TiPEL hosted a webinar on the use of social media in pharmacy academia. If you want to watch it, follow this Link. But to recap, we had several faculty present on their experiences and insight as seen above.

First, Dr. Cain gave an update on the use of social media in pharmacy academia. He had previously given a similar webinar several years ago, so I felt it would be good for him to update what he has seen since. In his own words:

"Over the past 5 years, there hasn’t been a tremendous amount of change among the most popular social media applications being used for higher education. Facebook, Twitter, YouTube, & blogs were the major players in 2011 and they are all still being used today. The increased applicability of social media apps today are due in part to the nearly universal adoption of mobile devices (laptops, smart phones, tablets, etc.) Kahoot is a an application that takes advantage of the mobility aspect. Serious games such as Mimycx have the potential to change aspects of higher education. We are also at a stage in society and in healthcare that we can no longer concentrate on just teaching with social media applications. It is becoming more important that we teach students about social media applications and their role in the healthcare environment."

Personally, I love his mention of Kahoot, which I have now introduced to my own faculty and started using in the classroom environment. 


Dr. Bratberg then presented on how he has seen social media being used in the classroom, along with his personal experience of using social media with students. His examples were multifaceted and were engaging for other pharmacy academics to similarly learn from.

Dr. Hartzler afterwards picked up after Dr. Bratberg with her examples of using social media and blogging in her classes. She included examples of having students engaged in curating content and blogging on material under her provision. She then explained about self-branding and curating information on oneself as an academic, along with several websites to market oneself.

Finally, Dr. Aungst then presented information on tools and blog-hosting platforms for academics interested in becoming involved on Twitter or creating their own slice on the internet to utilize. 

Overall, the webinar went well, and I would encourage those that did not attend to watch and see if there are anything of interest for them to learn from!